The colour of the text also went from white to black. Spotify is not the only company that decided to have a more minimalist logo, it is one of the most important trends in logo creation.įirst, they chose a sans serif font and got rid of the avocado background. They then opted for a combined logo, a logo that included the company name and a symbol, in a simpler version. This logo was used from 2008 to 2013.įive years after its launch, the team behind Spotify felt it was time to modernize their logo. While this might have been a nod to sound waves, it's more of a representation of streaming. Then, three slightly sloping curved lines in a circle were placed above the letter O. A slightly darker green was also used for the outline of the letters to increase the contrast with the background. It is a colour that is more associated with nature. There are few large logos that choose green as the main branding colour.

The background was avocado green, which is quite unusual for a company logo. Back then, the Spotify logo was made up of the name of the company in white serif font.

The first AirBnB logo is a great example of this. Spotify's first logo is reminiscent of a style used in the late 2000s.

Unlike IKEA, another Swedish company that proudly displays national colours in its logo, Spotify decided not to go with this element. In short, this Swedish company has certainly taken off! Spotify had its first million subscribers in 2011 and by 2019, the company now has more than 100 million subscribers. Or, ad-free by choosing a premium package. You could access playlists and your favorite artists for free with advertising. In 2008, after two years of development, Spotify was a music streaming software that was launched in Stockholm, Sweden. Before we start analyzing Spotify's branding, let's talk a little bit about the origins of this company.

What font is the spotify logo